Do you use insights from you major donors to grow total fundraising?

On the commercial side, insights from what attracts the highest-volume consumers can be used to grow overall product sales. Do you use your high-volume consumers - the major donors to your cause - to provide insights on improving your proposition and overall response?


In a blog post at Harvard Business Publishing, Eddie Yoon presents the benefits that companies have obtained from applying insights into what drives their highest-volume consumers to buy. They took these insights and applied them to their general marketing approach, growing sales across all their segments by 20-40%.


Will using insights into why your major donors give enable you to focus your proposition and grow your fundraising across your donor base?