"I think Andy’s legacy is that he’s shown people that it’s really important to give while you can" - these are the moving words of Sally, a young mum who lost her husband Andy due to a massive heart attack. Andy's story; and that of Sally and their children Dom, Belle, Finn and Millie; formed the core of the Heart Foundation's Christmas mail campaign this year.
Their poignant story struck a chord with the supporters of the Heart Foundation - who responded not only financially, but also by spreading the story (and the need to support the Foundation) to their friends and family. Read the comments posted in response to Mia Freedman's blog and the ask yourself - will your donors be so affected by your communications this Christmas that they will be moved to spread your message to everyone they meet?
http://mamamia.com.au/weblog/2009/12/guest-post-youd-better-come-sal-andys-collapsed.html
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