On the commercial side, insights from what attracts the highest-volume consumers can be used to grow overall product sales. Do you use your high-volume consumers - the major donors to your cause - to provide insights on improving your proposition and overall response?
In a blog post at Harvard Business Publishing, Eddie Yoon presents the benefits that companies have obtained from applying insights into what drives their highest-volume consumers to buy. They took these insights and applied them to their general marketing approach, growing sales across all their segments by 20-40%.
Will using insights into why your major donors give enable you to focus your proposition and grow your fundraising across your donor base?
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